Website Dos and Don'ts To Make Great Websites

Having a website is essential for any business these days. It is the first point of contact for many people and a great way to showcase your products and services. But, it cannot be easy to create an effective website without proper guidance. 

If you're located in the Netherlands and want to communicate your message through a website effectively, you can trust a reliable web development company in the Netherlands. The companies understand the significance of creating websites with impressive visuals, seamless functionality, and excellent user experience.

Knowing the dos and don'ts when creating websites will help ensure that your website looks professional, creative, and accurate and provides an enjoyable user experience. This article will highlight important factors to consider when designing or hiring a web development company to create your website.

3 Dos that Identify Your Target Audience for Your Website

1. Clarify your Intention

To clarify the purpose of your website, identify your target audience and exclude those not interested in your products or services. Research your audience to determine the information they seek and tailor your website accordingly. Are you looking to generate leads or encourage people to engage with your products/services? Knowing this will help you focus your time and resources more effectively. 

If you want to offer services in the Netherlands, it's important to customize your website for Dutch customers. Identifying your unique selling point (USP) that distinguishes your business from competitors is crucial. Determine what makes your business stand out and showcase it on your website so your intended audience knows why they should select your business over others.

2. Effective Calls to Action (CTAs)

Calls to action (CTAs) direct visitors on what to do and can be effective when tailored to the client's values and needs. "Learn more," "Subscribe," and "try for free" are good examples of simple CTAs. Consider creating a specific CTA for your brand and service to make a lasting impression on visitors. 

3. Make your Site Easy to Navigate

If your website needs to be clearer, you risk losing potential clients who may never return. Strategically place links to ensure visitors can easily find important information on your website. Also, add an FAQ page to address frequently asked questions and prevent confusion.

3 Don'ts that Could Ruin Your Website Design

A website that is easy to use is very important because it can impact how well you engage with your audience. According to a study conducted by a website development company, users tend to prefer websites that have fewer visuals, and most people decide whether they like or dislike a website's design in under a tenth of a second. This indicates that you only have a few milliseconds to make a good first impression or risk losing your audience's attention.

1. Avoid Using Excessive Design Options on Your Website

A website that is easy to use is crucial in building a positive relationship with your audience. Otherwise, you risk turning away potential clients. According to a research study conducted by a web development company, websites that are too visually complex are unpopular among users. 

Additionally, most people decide whether they like a website's design within less than a tenth of a second. This means you only have a few milliseconds to capture your audience's attention and impress them, or you risk losing their interest.

2. Do not Distance Yourself from your Audience

With the availability of Google Reviews, it has become effortless to know how customers perceive your services. Visitors to your website seek evidence that others have utilized and benefited from your services. 

Additionally, they want insight into your company's values and what you can offer. Reviews act as a means of communication to offer such information. Instead of merely promoting yourself, giving satisfied customers a platform to endorse you can be more impactful.

3. Selecting the Wrong Typography

Choosing the right font is important for web design typography. If you choose the wrong font, it can be distracting and ruin the user experience. Consider factors such as legibility, size, style, and uniqueness to pick a suitable font. The fonts should be readable and match your overall stylistic choices to avoid distracting users and causing them to leave your website. 

It's important to ensure your message can be easily read on mobile devices and is compatible with different browsers. Select an easily legible font and adjust its size to a comfortable level - not too small or too big.

Related Posts: A Guide to Redesigning a Website Without Affecting SEO

Final Verdict

An effective website design is important for drawing in and keeping new customers. The do's include creating a unique value proposition, effective CTAs, and easy navigation. Additionally, it's important to avoid excessive design options, distancing yourself from your audience, and selecting the wrong typography. These will help you ensure visitors have an enjoyable experience on your site. 

Companies like website development company Netherlands can help you create a great website reflecting your brand's identity and values. It's important to ensure your website is easy to use so prospective clients purchase before leaving. Investing in professional web developers or designers can be a great way to ensure that your website is created with best practices and up-to-date technology.